INFINITI of Scottsdale

   

By the time the “Horizon Task Force” was formed in 1985, Nissan had already established itself as a world-class automaker with a strong reputation in America. Their ambitious goal was to create a high-performance luxury division. Under the leadership of a dedicated team, the INFINITI brand was born, marking over 30 years of producing legendary luxury models.

INFINITI Starts Strong and Stays Strong

INFINITI debuted in America in 1989 with the M30 coupe and Q45 sedan, embodying the brand’s luxury ethos. Throughout the 1990s, INFINITI emphasized raw power, introducing the highly acclaimed VQ series of V6 engines, which were considered among the best in the world for over a decade.

What distinguished INFINITI and fueled its growth was an unwavering focus on “complete” customer service and a commitment to meeting driver needs. Every element of an INFINITI vehicle is designed around the driver’s experience, ensuring an intuitive and comfortable interior. By 2002, INFINITI had incorporated voice recognition technology, leading the way in intelligent, driver-centric design.

INFINITI was also a pioneer in adding standard driver-assist features like Lane Departure Warning (2004) and Blind Spot Intervention (2010). These safety features, now common, were groundbreaking at the time and reflect INFINITI’s commitment to vehicle safety.

Models such as the QX80, Q50, and QX50 have sustained INFINITI’s popularity over the past two decades. Drivers seek out these vehicles for their luxury and distinctiveness. INFINITI’s history is built on the vision of creating superior automobiles and enhancing the driving experience, a legacy that continues to evolve.

Find Out More About INFINITI’s History

To learn more about INFINITI’s journey through the auto industry, contact our dealership. Discover why INFINITI remains a beloved brand in America.

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